Although standard editorial pages have been printed by newspapers for many centuries, the direct ancestor to the modern op-ed page was created in 1921 by Herbert Bayard Swope of The New York Evening World. When he took over as editor in 1920, he realized that the page opposite the editorials was "a catchall for book reviews, society boilerplate, and obituaries". He is quoted as writing: But Swope only included opinions by employees of his newspaper, and the first "modern" op-ed page—that is, one that called on contributors outside the newspaper—had to wait until its launch in 1970, under the direction of The New York Times editor John B. Oakes.
