Amongst her most recent projects, Herzigová also starred in a fashion art film by Imagine Fashion, called Decadent Control with Roberto Cavalli. It featured fashions by Agent Provocateur and H&M.
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In 1994, advertising executive Trevor Beattie, working for TBWA/London, developed an ad for Sara Lee's "Hello Boys" Wonderbra campaign. It featured a close-up image of Herzigová wearing a black Wonderbra. The ad used only two words: "Hello boys." The ground-breaking, racy ad campaign resulted in many imitations along with a few complaints that the photograph demeaned women. The influential poster was featured in an exhibition at the Victoria and Albert Museum in London and it was voted in at number 10 in a "Poster of the Century" contest. The Canada-based lingerie fashion label wanted the ad campaign to motivate women to see the Wonderbra "as a cosmetic and as a beauty enhancer rather than a functional garment". The billboard was voted in 2011 as the most iconic outdoor ad during the past five decades by the Outdoor Media Centre. Eva Herzigova looks super500 × 803 - 96k - jpg
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