When a grocery store can turn the monotony of weeding through the ripened avocados into a exotic fruit scavenging adventure, then you know you’ve found the right one! Whole Foods not only trumps most of its larger and more commercial competitors with its organic and fresh array of products, it gives back to the community as well! When Whole Food was founded in Austin, Texas back in 1980, all nineteen people who were on board with the company wanted to not only offer the best product that existed, they wanted to spread their core values to all of their customers, in hopes that it could help make the world a better place not only within their local community, but nation-wide and eventually spreading throughout the international front. Because they felt a need to spread their “wealth,” Whole Foods then created, Whole Planet Foundation; a foundation whose primary objective is to increase awareness of global poverty among the general public and the Whole Foods Market Team Members and customers. In order to see these objectives materialize, the foundation is dedicated to working closely with credible and competent micro-finance institutions so they can provide micro-entrepreneurs with access to the capital they need to start up a company that follows the same business mantra in which Whole Foods upholds. Simply put, “doing good, just makes good sense.”* As of now, the Whole Planet Foundation is busy raising over one and a half million dollars to empower nearly 40,000 women worldwide to elevate themselves from poverty and positively impacting all of those who surround them. Not only can you find the tastiest dates and pomegranates around at Whole Foods, you can rest assured that part of your hard-earned dollar is going somewhere that counts, and not helping to finance someone’s fifth mansion on the English Channel...and we at Brushfire think that’s “bloody” awesome! So grab a basket, pull out your list, whip out your wallet, and start empowering some women pronto people!!! Have YOU helped save the world today? *quote from Kyle Greenfield, CEO of Brushfire Media Group
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