Were you ever one of those kids with outlandish daydreams and was constantly pestered by your peers because of the scope of your goals? Well now you can release that inner child with Pepsi’s Refresh Project. In January 2010, PepsiCo launched a campaign that would help generate and fund ideas that would essentially “refresh”the world and dubbed it Pepsi’s Refresh Project. The outline is quite simple. Submit your idea on their website, choose the amount of funding you need to make it happen (pick between 5k, 25k,50k, 250k), and sit back and hope that your idea gains a multitude of votes. Hey, if you’re currently facing a little “writer’s block”you can still help out by voting for your favorite causes that are highlighted on the website. Six grant categories exist in which applicants can choose from: Health, Arts & Culture, Food & Health, The Planet, Neighborhoods, and Education. As the potential grant amount increases, the number of awardees per month decreases. For example, up to ten applications will be awarded with the 5K grant per month but only two will be awarded the 250k. Didn’t get the grant the first go round? Well, remember the old adage “At first you don't succeed, try try again?” Granny’s advice finally is put into some good use as the whole process starts over each month. Pepsi is changing lives and opening minds with their innovative new Pepsi Refresh Project. So get to work guys, start mulling around a few creative ways to improve our society and you may find yourself juggling some serious dough to get your idea started. So let’s get this party started already! Have YOU helped save the world today? For more information, visit: refresheverything.comWant to become a Social Firestarter? “Like” us on Facebook or follow us on Twitter @ BrushfireMG
